payall,
the payment app for the local community.

OVERVIEW

ROLE

payall is a mobile application that allows you to pay from your local shop without the need of physical cash.

This project was created as part of the Google UX Design Professional Certificate on Coursera with the idea to bridge the gap on the digital market.
UX Designer
User Research, Visual Design, Prototyping & Testing

March, 2021 - May, 2021

See Prototype in Action

Background

Gig workers usually finds themselves in the dilemma between their online payment platform and their local banks. This is because the local shops in the locality don't accept any form of digital payment and their online banks don't accept transaction from their local banks. It means, if you have any digital money, you can't make any payment from your local shop.
Since we have been faced with this challenge, we decided to scratch our own pain and understand what might be the ideal solution to this problem for the gig workers on the continent.

Understanding the problem

After conducting research and identifying the pain point, It was revealed clearly that users don't only want another payment app, but they want a unified platform to handle all their transactions both locally and digitally.

The Ideal Solution

From these findings, we decided the app focusses on these key goals for the user.
  • Time
  • Convenience
  • Multiples apps
  • Bottlenecks

Ideating, the MVP

Brainstorming and ideating on the solution, It was revealed that there were commonalties to march the users requirements. We identified the following key user stories:

  • Find a Shop. Users can find a local shop nearby.
  • Goes to the Shop. Users identify the proximity of the shop.
  • Find an Item. Users find an item from the shop.
  • Check for price. Users checks and compares the price.
  • Pay for Item. Users pay for item.
paper-prototyping-of-payall-app

A wireframe focusing on the core functionalities of the app. These are:

  • nearby screen
  • login / register screen
  • add a card
  • locate a shop nearby
  • find the proximity of the shop within reach
  • find an item
  • compare prices
  • make payment

Designs

After several iterations and usability testings, I arrived on a designs with this three core principles:

  • Efficiency - Users want to quickly pay for items from their local shop.
  • Convenience - Users want to be able to pay for items at any local shop nearby
  • Less Hustle - without hustle, Users wants one app to rule them all.
view prototype in Figma.

homepage
Convenience was one of the key reasons of the app from the research.
So I made sure it translates in the design where users can easily navigate to and fro from the app.
ui-prototype-of-the-payall-mobile-app-interface-homepage
Search & find shops nearby
Users have the flexibility to search for local shops nearby & also app recommends top rated shops based on your proximity and recent visits.
ui-prototype-of-the-payall-mobile-app-interface-shops-nearby
transaction history.
app keeps track of all your transaction history on recent purchases.
ui-prototype-of-the-payall-mobile-app-interface-transaction
account information
Users can edit their information and view update and list cards.
ui-prototype-of-the-payall-mobile-app-interface-account

Key takeaways

payall made people feel relaxed, and secured. It brought conformability to its users, users don't have to deal with the traditional banks and take gigs for monies they can't spend physically.

I have learned that every decision I have made is backed by data from the usability studies, which solidifies the statement “you put the users front and center” in everything.

“The app makes me feel relaxed, I don’t have to think about having my wallet or not, once I have my phone am covered.”

Going forward ⏩

Development of payall will begin, as i implement the prototype into code. The app would be built with Flutter and would be accessible on the web and mobile both for Android & iOS.