1The Challenge
Users struggled with time constraints, inconvenience of multiple payment apps, and bottlenecks when paying for items at local shops. They needed a single solution that worked across all local community shops.
2The Approach
Brainstormed and ideated on MVP focusing on key user stories: finding nearby shops, identifying proximity, finding items, comparing prices, and making payments. Created wireframes for nearby screen, login/register, add card, locate shop, find item, compare prices, and payment flows. Conducted several iterations and usability testing.
3The Impact
Created a payment app design built on three core principles: Efficiency, Convenience, and Less Hustle. Users reported feeling "relaxed and secured" - with their phone, they're covered without needing a physical wallet. Development will proceed using Flutter for web and mobile (Android & iOS).